Write your own selling points

Two places on your shop let you say why someone should buy from you rather than the shop next door. Both are on the Design tab, in the parts listed under Homepage sections, and both stay completely invisible until you write something, so an empty shop is never left with a row of blank promises.

The feature strip

A short row right under your big photo, before anyone has scrolled. Each entry is an icon, a couple of words, and one line beneath.

1. Open Design and tap Big photo and headline; the strip is under the headline, as Feature strip.
2. Press Add a feature. It opens on its own, ready for its title.
3. Type the title and the line under it. Free delivery / Inside Ring Road. Baked at 5am / Every morning.
4. Pick an icon from the list: Tick, Delivery, Returns, Warranty, Support, Quality or Package. The tick is the default and it suits most things.

Back takes you to the list, where each feature is a row. Tap a row to change it. Its switch takes it off your shop without deleting it, Change order above the rows moves them (drag a row by its handle, or use the arrows), and Remove this feature at the foot of a feature deletes it, with Undo for a few seconds. A preview sits above the rows and appears as soon as one has a title, so you can see the strip taking shape without opening your shop.

Why shop with us

The same idea with room to breathe: a band further down the page with a heading and a few reasons under it. It sits with your story, so tap Your story. This is the one for things that need a sentence rather than two words.

• Heading: the words above the band. Leave it and it reads Why shop with us?
• Add a reason, then its title, a line and an icon, the same three fields as the strip, and the same rows, switches and Reorder once it is added. Free delivery / On orders over NPR 5,000. Repairs for a year / Bring it back to the shop, no receipt needed.

What makes them show

A title, and its switch on. That is the whole rule. A row with an icon and a line but no title does not appear (its row says so), and a heading on the band with no reasons under it does not appear either. So the way to take one off your shop for a while is its switch, and the way to be rid of it is Remove.

Ordinary edits save as you type. During a design trial, use Save this look to keep them. For the headline above the strip and the rest of the page, see Arrange your storefront page. For the strap above your shop name, open Big photo and headline and edit The line above your shop name.

Keep them true. A feature strip promising free delivery you do not offer is the fastest way to a message you do not want. Your actual delivery rules are set under Set delivery fees and free delivery, and it is worth making the two agree.